LOS ANGELES — Sports fans today are more informed than they’ve ever been. Information about your favorite team is everywhere: legit league and team websites, fan blogs, Twitter, you name it. If you want to know what your favorite player is eating or doing at a given moment, check their Instagram or wait for TMZ to have a report later that night. It’s a blessing and a curse, living in this know-it-all-the-second-it-happens time that we do. But there is once place that exists, a lone Fortress of Information Solitude where everything walks in but nothing seeps its way out, where what happens there, truly stays there: the NFL locker room.

Save for once a year when one team volunteers to allow HBO’s hidden and very public cameras to film every punching player, coaching quarrel and ridiculously resilient rookie for its duration of training camp. The result is annually the best show on television. It’s the access today’s sports fan can’t get anywhere. It can scour the internet and follow every beat writer on Twitter until there is nothing left to click and scan, but it won’t ever know the details of a very real conversation Falcons head coach Mike Smith had with five-year defensive tackle Piera Jerry, who up and announced his retirement near the end of the first week and didn’t have a clue of what he was going to do next.

Yes, the Atlanta Falcons are the featured team on this year’s “Hard Knocks,” and if it wasn’t clear right from the opening video montage of Smith screaming over guys popping each other in a fully padded Day 1 practice, then over the course of the entire 60 minutes you figured out the coaching staff wants the Falcons players to put to bed the notion their physicality is how you say, lacking.

“You’re tough if you play this game,” Smith said in the coaches meeting room, as if trying to convince himself his players have what it takes to stand up and be physical this season, “and we got tough guys.”

This theme of being tough and smart and physical played throughout the entire episode with repeated clips of guys battling at the line of scrimmage for the play and then immediately head-slapping each other and talking tons of trash well after the whistle and usually until they had to be separated by teammates. It got rather old relatively quickly for my taste as it seemed ramped up for the show. Whenever a team featuring Osi Umenyiora claims to be tough, you know it’s B.S. And I know this because last year during the first NFL GameDay Morning meeting I mentioned the two-time Super Bowl winning defensive end’s name as a reason the Falcons defense might be improved and Warren Sapp immediately looked at me, his eyes got very wide and he said, “WHAT!?!” like I insulted the very spirit of the game. “Ain’t so soft tissue in this room, boy,” he said. It was then I realized you never, and I mean ever, bring up Osi’s name in front of Warren Sapp.

Inevitably what happens each year on “Hard Knocks” is you head into the season not really caring about the team in focus, but after a couple episodes find yourself cheering for a particular rookie or enamored with a foul-mouthed assistant coach. Last season on the Bengals it was Giovani Bernard and Mike Zimmer who fit the bill, this time around it appears Falcons rookie running back Devonta Freeman, and offensive line coach Mike Tice and linebackers coach Bryan Cox who’ll be in the spotlight in that regard. One of the most amusing segments of this first episode was a cut-up of Freeman looking for an apartment somewhere in Atlanta and safety William Moore telling us about, and playing with his kids, inside his mansion, which featured not only an indoor pool with a waterfall but a palm tree. Also indoors. While Freeman was marveling in what appeared to be a relatively pedestrian 4×6-foot walk-in closet, Moore, who signed a five-year, $29.5 million contract a year ago, was showing the world his shoe closet which contained every Air Jordan sneaker ever made. Ever. Of Air Jordans.

Freeman, in what was probably the greatest single scene in the history of “Hard Knocks,” then rode in a golf cart back to his car saying how blessed he was while taking a sip from a Capri Sun.

Do I think this is going to be an interesting season of the Emmy-award winning show? Good question. It was a rather uninspiring first episode. I was pleasantly surprised with how much Matt Ryan was shown, as well as Roddy White, who will probably come away as the biggest TV star when it’s all said and done. If you’ve followed him at all on social media or seen him on NFL Network’s Top 100 show any of the last two years, that’ll come as no surprise. He has a big mouth and it was clearly on display this first go-around. I particularly enjoyed him dropping a line I’m going to now use: that’s the difference between eating steak and still eating Kentucky Fried Chicken.

Other episode highlites:

– Flowerly Branch, where the Falcons team headquarters is located, is the name of a city that could only be located in The South.

– Rookie linebacker Tyler Starr’s fiance Megan Wheeler may have overtaken Lauren Tannehill has the hottest WAG in the history of “Hard Knocks,” and overall it was a fantastic episode for player’s better halves. Harry Douglas’s wife, a Miss Georgia International (whatever that means) and tight end Bear Pascoe’s wife were both getting it done. Also, respect for getting calf roping and hay farming in this episode, HBO. Mad respect.

– Speaking of Harry Douglas (I never miss an opportunity to write out his full name), what a strange dude. The women’s deodorant didn’t bother me as much as him being really anal and clean about packing. And that giant white teddy bear in his room. Bizarre.

– Devin Hester is on the Falcons? Who knew.

– Steven Jackson opened an art gallery in Los Angeles and I didn’t get the invite? My Hollywood swag is wearing off. Anyway, some of the pieces looked pretty cool, I’ll admit. Though let me ask you all this, which was more surprising: Terrell Owens finding a way to get himself back on camera for a few seconds or Jackson getting hurt during the first week of practice? Tougher answer than you think.

– Why is Jacques Smith messing with Jake Matthews? That just seems like a terrible idea.

– I think we should do the before/after photos with NFL Network employees. On second thought, maybe we shouldn’t.

– It’s safe to say we all could have learned a thing or two if we just played high school football with Byran Cox.

– Am I the only one who had no idea Kroy Biermann’s wife is that chick from Real Housewives? Also, no surprise it was low-cut shirt night in the Biermann household this week. Can’t wait to see what she wears for episode 2. And how on earth does he meet this broad to begin with? He’s some hick from Montana.

– The TV producer in me loved the end credits payoff of the earlier shot of Steven Jackson being pissed that someone had “taken” his room only to be revealed it was Matt Ryan, who unknowingly threw is stuff in there because he was first to show up.

– Thomas Dimitroff might have the best hair in football. He definitely is in a neck-and-neck running for Best Wearer of a Visor with South Carolina head coach Steve Spurrier.

– First audio cut of the show was Atlanta rapper T.I.’s “Go Get It.” I’m really curious to see how they’ll use the bountiful music choices during this season. No doubt Ludacris makes an appearance. Also hoping for a Magic City segment. (look it up if unfamiliar)